Eyewear That’s U.

The angle through which U see your life defines your perspective.
So what’s your Point of U? 

Point of U.  | Boston (Newbury street).

From small, New England outfitters, to designers in Japan, Italy, Paris, and Germany, every piece of eyewear we source is hand-selected.  Diverse. Eclectic. Sophisticated. Affordable.

Point of U - Newbury Street
Point of U - Newbury Street

Featured Brand

GÖTTI Swizerland

Since its founding in 1998, the focus has been on innovation, quality, and sustainability. Frame styles created with that in mind are designed under the leadership of Sven Götti in Switzerland. An unmistakable minimalist and harmonious design language is the distinguishing common thread throughout the collection. It is an unequivocal expression of stylistic confidence, quality, and Swissness.

From initial hand-drawn sketches and design ideas, to marketing, production and worldwide distribution, most work steps take place at the Wädenswil headquarters. Solely acetate and titanium glasses are produced in collaboration with specialized manufacturers in Germany, Austria, and Japan.

Gotti

News

We are laborers !

Labor has made it to Point of U. Boston. We are glad to be the first in East coast to carry this unique Collection coming straight from South-Korea. Labor is all about : "We respect all the workers in the world who brings value through their creative labor.Habitant,...
Tara Joseph
Tara Joseph
2022-11-01
Ahmed and his lovely wife were both so equally attentive from the minute we walked into the store. We felt heard and welcomed. You could tell how passionate and knowledgeable Ahmed was right away. He was observant of my facial features, skin tone, style and was able to easily pick out a perfect pair of glasses for me. I’ve gotten so many compliments and I’m extremely happy with the purchase. We 100% recommend Point of U!
Claire Luo
Claire Luo
2022-09-01
Point of U carries some of the most beautiful, luxury glasses. They have a large selection of the Dita brand, which in my experience are super well crafted, high fashion frames. They’re also extremely light and comfortable on the face compared to other brands. I haven’t seen Dita glasses at any other store in the Boston area, so I’d recommend stopping by for the unique styles. Ahmed, the store owner, is the main reason we love this shop! Sometimes it can feel intimidating to walk into a boutique store, but it was so comfortable and easy to chat with Ahmed, and we also truly felt no pressure from him to have to purchase anything. We couldn’t decide on a pair after the first day, so he kept the store open late for us when we came back later that week. We’re so grateful for his time and help!!
Sisley Fu
Sisley Fu
2022-08-27
I wish I could give out infinite stars because this place is truly THE BEST. Point of U. deserves to become known by more people. The owner Ahmed is one of the kindest people I’ve ever met. He is extremely patient and passionate about what he does. One hinge of my glasses was broken and I asked if it’s possible to keep the lenses and have the frame replaced. He spent a lot of time looking for a frame that matches perfectly with my lenses. I knew it’s hard to find a perfect match but he tried one pair after another patiently just so I would be able to have my glasses fixed before school starts. He genuinely cares about customers’ needs and feelings. His kindness really made my day.
Fangsiqi Zhou
Fangsiqi Zhou
2022-08-02
Ahmed is the nicest guy I’ve ever met! He’s passionate about eyewear and definitely professional! He treated us like friends. My glasses were too loose and hadn’t been fixed for one year. But he fixed it within 2 minutes and helped me to clean my glasses! Greatest eyewear shop experience!
Yanxi Zhou
Yanxi Zhou
2022-05-27
Best eyewear shop ever! The owner carefully selected sunglasses which suit my face shape and style. His opinions are very professional. Deserve to go there!
Erika Eberhart
Erika Eberhart
2022-05-24
This place is the BEST! We were in Boston visiting from Honolulu and stumbled upon this shop ONE day before the Grand Opening. The owner is BEYOND skilled in helping people find the right shape, fit, and LOOK! He took time - and shared his passion for what he does - to truly help us fall in love with not only the sunglasses, but the experience. This is a NOT TO BE MISSED sunglass and eyewear shop - even if you are not in the Boston area, give his shop a call and see how he can help you. THE MOST AMAZING eyewear shop on the planet for U!
Minmin Fu
Minmin Fu
2022-02-12
I am very satisfied with my experience at Point of U. Ahmed is very passionate about eyewear and was willing to spend time to help me find a pair of frames that suited me. There is also no pressure to purchase and shopping in the store is a relaxed experience. I visited a couple times before making a purchase. The selection of frames available is tastefully curated and very unique. I would highly recommend this store to anybody who is interested in a new pair of glasses.
Tai Du
Tai Du
2022-02-03
First of, let me just say that if you need awesome and beautiful frame then come to Point of U! I have spent numerous of money on glasses frames and sometimes finding limited edition frames can be quite difficult. But when I step into Point of U on Newbury St, Ahmed greet me with a very warm welcome. He run this business with a passion and dedication to help everyone who walked into the store and find the perfect frame that suitable for their face. Ahmed is great to do business with, the process was simple and the whole experience wasn’t even rush at all. You definitely have a private experience shopping for frames. I am very indecisive for frames, so i came in twice and happily walked out with DITA Schema-Two frames. Which was Awesome! First time I came, i tried on a buns of frame, Ahmed look at my face and gave me some suggestions but also help me narrow down my search since I do not want a duplicate of what I currently have in my collection. I mostly wear suit to work so he help me find the perfect frames that suit my taste for daily with suits & ties attire. Please come to the store if you want to experience the proper guidance for sunglasses & eyeglases frames since you might find yourself spending hours looking and trying on couples. With that being, the process was never rush and eventually you walked out happy knowing you have been helped and pick the proper frames for yourself. This is an amazing store with outstanding selection of independent brand, and I am tired of big corporate brands name. Look for independent brand, and you will have unique piece that doesn’t look like everyone else. Come and check out since my experience was amazing so I am expecting everyone who come in would feel the same as well. P.S: I already on the hunt for another one now.

Instagram : @lovemypointofu